About Page 201: The Meat Grinder

Your About page is the perfect opportunity to introduce what you're doing with your blog -- and why it matters -- to your audience. In About Page 101: Making Them Care, we looked at getting the basics right in terms of knowing what you're trying to do, telling a compelling story, keeping things brief, and writing in a style that doesn't come off as more stilted than your Uncle Joe's wedding party dance moves.